Trude Mostue joins the board of Lildog & Lilcat

Bringing veterinary experience to Lildog’s board

For several decades, Trude Mostue has worked across veterinary medicine, animal welfare and public communication. On Lildog’s board, she will use this experience to challenge ideas, offer advice and help ensure that further product development reflects the actual needs of animals and their owners.

For Lildog, her appointment is about more than a familiar name. The aim is to bring practical veterinary expertise into the company, alongside experience in making complex subjects understandable to everyday pet owners.

“I am passionate about animal welfare and helping owners understand their animals better. Lildog and Lilcat are products I can genuinely stand behind, because they can offer reassurance, freedom and an easier everyday life for both animals and people. I look forward to contributing to the company’s continued development.”

– Trude Mostue

From veterinary studies in Bristol to British television

Mostue trained at Bristol Veterinary School in the United Kingdom. Her international breakthrough came when she appeared in the BBC series Vet School in 1996, followed by Vets in Practice.

The series followed newly qualified veterinarians as they worked with animals and owners and faced demanding professional decisions. The BBC’s programme archive identifies Mostue as one of the veterinarians whose experiences the series continued to follow after their studies in Bristol.

She later appeared in several other British animal programmes and worked as a veterinarian in the United Kingdom before returning to Norway. This gave her an unusual combination of clinical experience, international media experience and the ability to explain specialist knowledge to a broad audience.

Mostue has continued to share knowledge about animals and their care. In Lildog’s Hundemagasinet blog, she offers, among other advice, a veterinarian’s tips for a safer New Year’s Eve with your dog (in Norwegian).

Why Lilcat is an important part of the plans

Cats often roam more freely and independently than dogs. An outdoor cat may have a much larger territory than its owner realises. It is not always easy to know whether a cat is resting beneath a neighbour’s deck or has travelled several kilometres from home.

Lilcat 2 is a GPS tracker and activity monitor developed for cats (product page in Norwegian). It attaches to the cat’s collar or harness and gives owners access to features including:

• GPS position and updated location information.
• Location history showing where the cat has travelled.
• Information about steps and activity levels.
• Temperature data from the cat’s surroundings.
• A built-in light and sound that can help when the cat is difficult to spot.

Activity and temperature data can make it easier to notice changes in a cat’s usual routine. This information is not a diagnosis or a substitute for a veterinary examination, but it can help owners keep track of their cat’s everyday life.

To learn more about the technology behind these devices, read our explanation of how GPS tracking for dogs and cats works in practice (in Norwegian).

Freedom for the cat, greater awareness for the owner

The aim of GPS tracking is not to restrict a cat’s natural behaviour. For many cat owners, it is about allowing their cat to explore while having a tool available if it does not come home as usual.

“Cats are little adventurers. They need the freedom to explore, while we as owners need reassurance. Lilcat offers precisely that balance, and it is exciting to see how technology can help improve everyday life for both animals and people.”

– Trude Mostue

A tracker cannot prevent a cat from getting lost, becoming trapped or travelling beyond its usual territory. It can, however, reduce the time an owner spends searching and make it easier to start looking in the right place.

Norwegian technology with international ambitions

Lildog is a Norwegian technology company based in Trondheim. It develops GPS trackers and activity monitors for dogs and cats, with hardware designed and manufactured in Norway.

The products combine satellite positioning with Bluetooth and mobile IoT technology. This allows location and activity data to be sent to the app even when the animal is beyond the Bluetooth range of the owner’s phone, provided the necessary connections are working.

As a board member, Mostue will help shape this development. For Lildog, that means bringing a veterinary perspective closer to decisions about products, communication and further expansion in the European market.

“Trude combines veterinary experience with a rare ability to connect with everyday pet owners. She brings perspectives that will be important as we continue to develop Lildog and Lilcat and grow in new markets.”

– Morten Sæthre, CEO and founder of Lildog

Read more about the company, its products and the technology behind Lildog (in Norwegian).

Contributing to the future of Lildog and Lilcat

With Trude Mostue on the board, Lildog gains experience in veterinary practice, animal welfare, product communication and international media. Her role will be to contribute professional perspectives and ask the important questions as new features and services are developed.

For cat owners, the ambition is simple: Lilcat should provide greater awareness when their cat is outdoors while allowing it the freedom to explore.

The quotations in this article have been translated from Norwegian.