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Trude Mostue joins Lildog's board of directors – Focuses on Lilcat GPS trackers for cats

Trondheim, September 2025 – Lildog is getting a new and very exciting force on the team. Veterinarian Trude Mostue, known from TV and professional circles in both Norway and internationally, has now taken a seat on the company's board. With her unique experience, her commitment to animal welfare and her ability to convey complicated topics in a simple and down-to-earth way, she is a perfect addition as Lildog continues to expand into the world.

"I am passionate about animal welfare and helping owners understand their animals better. Lildog and Lilcat are products I can really get behind – because they provide security, freedom and an easier everyday life for both animals and people. I look forward to contributing to the company's further growth."

— Trude Mostue

From the BBC to the Norwegian living room – a veterinarian people trust

Many remember Trude from the BBC series Vets in Practice , and later from programs on NRK and TV 2, where she made the veterinary profession accessible to the general public in a warm and popular way. She has also written several books, worked closely with families and animals in practice, and has throughout her career been concerned with building bridges between science and everyday life.

Trude is known as a confident and knowledgeable voice, both when it comes to animal welfare and health. She has used her expertise to help both small and large players understand the framework conditions and opportunities, and is an important sparring partner for many.

Lilcat – real cat life, real security

As part of the Lildog board, Trude will also be an ambassador for Lilcat, the GPS tracker designed specifically for cats. It allows owners to track their cat in real time, monitor activity and health, and create a safe environment for a more natural and active feline life.

"Cats are little adventurers. They need freedom to explore, but we as owners need security. Lilcat provides just that balance, and I think it's amazing to see how technology can make life better – for both animals and people."

— Trude Mostue

An important step for Lildog

CEO and founder of Lildog, Morten Sæthre, emphasizes the great value of having Trude on the board:

"Trude is a professional with unique experience, great credibility and a communication ability that really reaches people. The fact that she now vouches for Lilcat and becomes part of our team gives us extra strength in our work to build Lildog into a European leader in animal welfare technology."

— Morten Sæthre, CEO and founder

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