VPS and the company's share book:

The shares from the previous issue are now registered in both VPS and Caplist.
All new shareholders can now log in to caplist.no with the email address used when subscribing. There you will find updated shareholdings, historical documents and previous updates from the company.

Please let us know if you notice any errors or omissions in your shareholding. We are updating both Caplist and VPS now so that everything is correct before the new year. (If you have already reported this, we have control over this).

Growth: 5,000 APS and 500,000 in MRR

Today we passed 5,000 active paying subscribers and at the same time we exceeded 500,000 in monthly recurring revenue.

Black Friday sales have delivered volume and the shift to more retail focus last month has had a noticeable impact. As we now resume marketing to end customers, we have two very good sales channels, in addition to Amazon and Bol internationally which continue to grow.

Pricing strategy: launching Lildog at 1 krone

We have tested price elasticity over time, and the data shows that lower retail prices lead to higher volumes. That is why we are now launching Lildog at 1 krone with a 12-month commitment period.

The goal of the test is to see how buying with a binding period can scale across markets. We will start in Norway and Sweden before eventually rolling out the model to more European countries. The goal is to move faster towards 10,000 APS.

Status of ongoing share purchases

The ongoing investor round is still open. In the first two days, 75 investors have subscribed to approximately half of the target amount. The closing sheet is available here.

Thank you for your faith in the company and for joining us on this journey.